Advertising 2.0 - CBS style

Today I went to the Advertising 2.0 conference being held here in the city after a morning meeting with a VC.

This is an event that (as most tech/media conferences) would have cost an arm and a leg had it not been for the excellent legwork of the MMA (Media Management Association), and specifically the efforts of my man Siva. He was able to get the club a huge discount on tickets and thus a bunch of media-focused students like myself were able to attend. I saw at least three other CBSers there and I think there were another 3 or 4 kicking around.

I went to a couple of the sessions. The first one was a panel about search marketing. I didn't think it was that great but I did have to leave in the middle of it (yup, to do a phone call with a VC) so maybe I missed the meat of it. The second was the ending session of the day and was a panel that included the CEO of Digitas as well as a senior manager from CNET and a variety of other new media shops. They focused pretty heavily on brand management in digital media and how the internet advertising space continues to morph.

Anyways, the point of this post was really to share that the MMA kicks ass! They are incredibly active, bring in amazing guest speakers, and have a passionate group of student leaders who want to make sure CBS stays at the forefront of MBA media programs.

If you have even the slightest interest in media or new media, make sure you join the club when you start school.